Our Services and Solutions

Are you a new market entrant or established leader? Perhaps your company is on the fast track to an IPO or at the end of the product life cycle. Do you need to defuse competitive threats or just build awareness with your customers?

Whatever your needs, The Reputation Management Group will develop compelling strategies and high impact communications tools to help you reach your goals. Our strategies are designed to help you carve out your place in the market and build confidence among industry influencers.

Our public relations professionals apply their experience to help our clients:

• Determine your company's position in the marketplace
• Identify your key audiences
• Target media that are important to your selected audience
• Formulate the right message for each audience
• Implement results-oriented programs to get your message heard
• Measure and review results

Services

PR Plan Development	The first step is to develop a custom PR program. We'll tailor it to meet your specific needs and deliver the services and capabilities necessary to get your message out quickly and effectively.
Press Release Creation and Support	We'll help you decipher real news from noise and create eye-catching press announcements that will get your products and services noticed. We'll leverage our relationships with industry influencers to ensure your news reaches those who have the ear of your customers.
Industry Analyst Relations	Time spent with industry analysts is invaluable for gaining insight on the significance of your product or service in the context of your marketplace. We'll help you reach out to those who have their finger on the pulse of your industry.
Media Relations	Working with the media requires more than just sending out press releases. We'll leverage our press relationships to ensure your message is heard by the industry influencers to whom decision-makers in your market are turning for purchasing information.
Vision Tours	What's your dream and how are you going to get there? We'll help you develop your messages and solidify your leadership position. Then we'll hit the road to "influence the influencers."
Press Kit Development	An invaluable tool that provides a detailed snapshot of your company, your press kit serves as a calling card to the industry. We can help you determine your messages and create concise information that will tell your company's story and put your best foot forward.
Market/Issue Research	What are the hot button issues and trends in your industry and who is addressing them? We work closely with the media and follow the editorial trends on which they are focusing. We can keep you abreast of current editorial opportunities and help you gain coverage in key publications.
Speaking Opportunities	Every industry has its visionaries - someone to whom others turn to articulate relevant market issues. Our speaker placement initiatives identify key market conferences and tradeshows at which we can position your executives as the "go-to" sources for forward thinking in your market.
Tradeshow Support	We can help you make the most of your time at tradeshows with strategies to attract prospects, garner the attention of industry influencers and gain exposure for your company.

Leadership Positioning

What motivates a customer to buy from one company rather than its competitor? Research consistently shows that consumers prefer to buy from market leaders. At the Reputation Management Group, we work with our clients to identify and develop a leadership position that they can establish and defend over time.

We believe (and think our clients agree) that the only position worth pursuing is that of leadership. Defining your leadership position is a process that involves identifying and developing the element that sets you apart from others in the market.

The Reputation Management Group will help you identify and develop that leadership element. Then we'll work with you to create a foundation for positioning your company and set the stage for establishing brand identity.